Obnoxio The Clown wrote:
> RollForward Wizard said:
>> This is awesome work. I think it touches on some very salient points,
>> especially regarding virtual processors and threading. It is amazing
>> that Oracle technology could have gone so wrong despite the amount of
>> money they have as a company, and how they could not come up with a
>> better engine--or why haven't they dumped the current engine and made a
>> new one that is actually better than any other product. Simply amazing.
>> All that money and they can't find anyone to make their technology better
>> than it is. They must have their priorities wrong, spending so much money
>> on sales and marketing. :-)
>>
>> RE: http://www.IIUG.org/resources/articl...sOracle10g.pdf
>
> You're pushing on an open door, trust me. I don't think there's a single
> person who uses Informix who doesn't wish that Informix and IBM were as
> effective at creating brand awareness for Informix as Oracle is.
>
> And then you'll find plenty of people who say Oracle don't spend ENOUGH on
> sales and marketing.
>

If you're IBM or any company, you have to have something to sell, and a market
that likes what you sell. If there isn't a market for Informix, no matter how
great it is, you are not going to sell Informix to anyone. IBM, Oracle, and
Microsoft all sell a lot of software, some products more than others. At the
end of the day, they look at what they sell, and make decisions, just like any
business would. If it doesn't make money, why would they continue to push it?

Oracle and Microsoft by the way do an excellent job of putting some pretty wrapping
around all their products, something that is instructive for all of us.

What does IBM need to do specifically to sell more Informix? Or is it less about
"selling" Informix, and just making it more prominent, or visible, or legit, or ???

What do IBM need to do with Informix that gives the product its' proper place?

New books?

New co-op developer programs? ( IBM DB2 and Zend PHP Core for example )

New promotions?

New advertising?

New Web Seminars?

Road shows?

More White Papers?

An Informix Magazine?

Bumper Stickers?

Kiosk/Appliance PCs with Informix pre-installed?

Redbooks?

Boat Races?

Press Releases?