This is a discussion on How to design a customer risk rating model on data warehouse within the SQL Server Data Warehousing forums, part of the Microsoft SQL Server category; --> Hi All, We are in the process of building a customer risk rating model on existng data warehouse. Customer's ...
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| Hi All, We are in the process of building a customer risk rating model on existng data warehouse. Customer's profile data is stored in DimCustomer dimension table.Customer products (e.g. saving account,credit card,loan..) are stored in DimCustomerProducts Table. Now we are to calculate customer Risk (=profile risk+product risk) on the basis of his demographic profile attributes (e.g. Occupation,Education..) and products. Following score matrices are given to us to calculate the customer risk for each customer in warehouse. Profile Risk Factors ------------------------------------------------------------------------------------------------- (1).Occupation Risk Scores Occupation Risk Score Self Employed 60 Salaried 10 Unemployed 30 (2).Education Risk Scores Education Risk Score Post Graduate 50 Graduate 40 Hsc 10 Product Risk Factors --------------------------------------------------------------------------------------------------- Products Risk Score Saving A/c 10 Loan 20 Insurance Policy 30 Credit Card 40 If a customer's occupation status is Salaried,education level is graduate and he have a saving a/c and credit card then he should be assigned with risk score (10+40+10+40=100). To keep it simple right now this i have given equal weightage to each , actually there is 60% weight is given to profile score,40% to product. Should we build dimension tables for each type of profile risk to store it's score like DimOccupation,DimEducation,DimProducts. Would appreciate if could give us some ideas to achieve it efficiently. Thanks. Harry |